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Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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WBSP347: Grow Your Business by Learning the eCommerce Nuances for Furniture Manufacturers w/ Robert Giovannini

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Manage episode 334036636 series 2839167
Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The furniture industry is extremely unique as while its distribution processes might be similar to other distribution industries, each product is custom-made. And this makes implementing eCommerce for furniture manufacturers extremely challenging. The manufacturers also need to make sure that there is no channel conflict. And their retailers are comfortable with their intention of going DTC and eCommerce. If communicated properly, the eCommerce efforts not only help in getting more business, it might increase the loyalty of their channels as they will be getting more business through OEMs’ eCommerce efforts.

In today's episode, our guest, Robert Giovannini, shares his insights into the eCommerce nuances for furniture manufacturers. He also discusses the cyclical nature of eCommerce processes for furniture manufacturers where the OEMs might generate the lead for retailers, but once they book the order, the transaction might need to come back to the manufacturer for fulfillment. Finally, he discusses other issues with eCommerce such as ADA compliance and how eCommerce brands might get penalized if their website might not be compliant with ADA regulations.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

572 에피소드

Artwork
icon공유
 
Manage episode 334036636 series 2839167
Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The furniture industry is extremely unique as while its distribution processes might be similar to other distribution industries, each product is custom-made. And this makes implementing eCommerce for furniture manufacturers extremely challenging. The manufacturers also need to make sure that there is no channel conflict. And their retailers are comfortable with their intention of going DTC and eCommerce. If communicated properly, the eCommerce efforts not only help in getting more business, it might increase the loyalty of their channels as they will be getting more business through OEMs’ eCommerce efforts.

In today's episode, our guest, Robert Giovannini, shares his insights into the eCommerce nuances for furniture manufacturers. He also discusses the cyclical nature of eCommerce processes for furniture manufacturers where the OEMs might generate the lead for retailers, but once they book the order, the transaction might need to come back to the manufacturer for fulfillment. Finally, he discusses other issues with eCommerce such as ADA compliance and how eCommerce brands might get penalized if their website might not be compliant with ADA regulations.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

572 에피소드

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