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Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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WBSP015: Grow Your B2B Business Through E-Commerce w/ Brian Beck

40:20
 
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Manage episode 281059371 series 2839167
Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Traditionally, B2B businesses have been relationship-based. However, in the modern, digitally-centered buying process, 70% of buyers are now fully defining their needs on their own before engaging with a sales representative. B2B businesses need to critically review their go-to-market strategy before it's too late. COVID has further fueled the rise of e-commerce. Also, with Facebook buying Kustomer, we are going to see ​a convergence of B2B and B2C. And marketplaces such as Amazon will play a key role in the success of B2B businesses.

In today’s episode, we have our guest Brian Beck from Enceiba, who discusses key trends in B2B e-commerce, including the rise of Amazon's prominence in B2B product research and buying, and why manufacturers and distributors should be paying attention and acting now. We also touched on the digital transformation landscape for B2B e-commerce businesses, and how CEOs can begin their journey of e-commerce enablement. If you are looking for research-based insights from an industry expert, long-time practitioner, and author who spent 4 years interviewing your peers and competitors, this episode is a must-listen for you.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

572 에피소드

Artwork
icon공유
 
Manage episode 281059371 series 2839167
Sam Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Traditionally, B2B businesses have been relationship-based. However, in the modern, digitally-centered buying process, 70% of buyers are now fully defining their needs on their own before engaging with a sales representative. B2B businesses need to critically review their go-to-market strategy before it's too late. COVID has further fueled the rise of e-commerce. Also, with Facebook buying Kustomer, we are going to see ​a convergence of B2B and B2C. And marketplaces such as Amazon will play a key role in the success of B2B businesses.

In today’s episode, we have our guest Brian Beck from Enceiba, who discusses key trends in B2B e-commerce, including the rise of Amazon's prominence in B2B product research and buying, and why manufacturers and distributors should be paying attention and acting now. We also touched on the digital transformation landscape for B2B e-commerce businesses, and how CEOs can begin their journey of e-commerce enablement. If you are looking for research-based insights from an industry expert, long-time practitioner, and author who spent 4 years interviewing your peers and competitors, this episode is a must-listen for you.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

572 에피소드

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