Manage episode 280015036 series 2839167
The manufacturing community is genuinely gifted, and one of the best-kept secrets that the world of “Google” needs to know. Manufacturing conversations are typically limited to the four walls of trade shows and have a limited presence on newer marketing channels. The digital world isn’t any different from the physical. There is only so much “Digital” land you can own before it becomes too expensive and competitive. First movers will have an advantage while the laggards will struggle to grow their businesses.
In today’s episode, we have our guest Curt Anderson from B2BTail, who touches on why growth extends beyond sales and marketing. The revenue needs to be profitable. He shares his personal story of growing his e-commerce business. Unlike other companies, he has had tremendous success in increasing revenue but struggled to make it profitable. He also breaks down critical terms that finance and operations executives need to better understand marketing and the digital world. If you are a manufacturer and curious about growing through e-commerce, this episode is a must-listen for you.
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