Episode 1: Marketing Society CEO Gemma Greaves on leadership in difficult times, and behavioural scientist Dr Simon Moore on understanding consumer behaviour in lockdown.

46:13
 
공유
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 28, 2021 15:10 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 293040825 series 2929219
Player FM과 저희 커뮤니티의 Wax/On 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
itunes pic
Our Business as Unusual special Wax Lyrical episodes continue as the Wax/On team meet up by Zoom for web chats. Mark speaks to Gemma Greaves about the mood amongst marketing leaders at the moment, how the Marketing Society is pivoting at pace to support the community, dealing with her imposter syndrome, and what she will miss as she steps down from her role. Meanwhile Paul and Cairen chat to Dr Simon Moore, CEO of Innovation Bubble and a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. He explains how brands should respond to the current situation as consumers shift from gain to maintain. He explains why if brands go silent consumers will believe they are lacking in confidence; how marketers should be leading with more emotional messages, and why our marketing should make the consumer feel more in control. +++++ LINKS +++++ The Marketing Society https://www.marketingsociety.com/ +++++ Innovation Bubble https://innovationbubble.eu/ +++++ Additonal music by Purple Planet https://www.purple-planet.com +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

72 에피소드