Birddogs: Behind The Scenes Marketing & Product Strategy with Cael Schwartz


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Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands.

Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.

In this episode you’ll learn:

  • Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.
  • How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.
  • What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative.

Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth.

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