))
E7: Is audience social media building REALLY the best marketing strategy for your business?
Manage episode 312043882 series 3218044
Brandie peters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brandie peters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
There is a common misconception out there that the fastest route to monetize a product or service online IS to build a following and then market a product to that following. However, for many business owners, social media audience building just adds another layer of complexity to the marketing process. Sometimes all you need to do is use social media ads to generate traffic to a product or service that people want. If you get the audience right you can bypass the "follower building/audience building completely and go straight the conversion.
For this reason, the collecting of followers and building of audiences usually needs to come from a place of greater consideration. Why do you want your followers? If you are someone who is building a personal brand/movement or has a greater mission then serving an audience through social media may be the way to get the word out about what you do.
In this video/episode today I talk about this. Is social media audience building for everyone? Do you really NEED followers? If you are building from scratch what is the fastest route to monetization?
Are you disappointed in the low amount of engagement that your content is getting? The solution IS NOT to just create MORE content. In this video, I talk about the two essential ingredients ( Visibility & Connection ) to building an audience.
I share a horror story about a client who was "Going Live" every day and creating videos that nobody was watching ( for months ) - and how you can avoid "over creating" content '/ get off the content treadmill and focus on the things that really matter!
I also share my secret strategy for working smarter not harder when producing content. The hard lesson of diversifying and being visible on multiple platforms NOT JUST FACEBOOK and the lessons I have learned after over 8 years online.
Grab 325 engaging posts for your page or group:
https://brandiepeters.ca/325post-ideas/
Follow on IG
26 에피소드
공유
