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E22: Creating A Simple Social Media Marketing Strategy For Your Business
Manage episode 312043867 series 3218044
Brandie peters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brandie peters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Create content they said. It will be great they said. But now you post content every day for all of your social media and as far you have seen it isn't paying off!
In this video today, we talk about creating a social media marketing and strategy and why, if you produce content ( do content marketing ) you are going to want to begin to try to think more strategically about how your content all works together.
One of the most common mistakes that business owners who produce content for marketing purposes make IS NOT having a next step or a plan in place to convert the curiosity that the content generates into a "next step". They struggle, to get any R.O.I from their content marketing because they haven't made it possible ( or easy ) for people to take action after they have got their attention. They may not have a re-marketing plan in place or any longer form, warming content: example: a freebie, to leverage in order to take that relationship further. The consequence of being a constant state of producing content for content sake and being stuck on a treadmill. Lots of hard work, little return, lots of discouragement.
My advice. Anticipate what your customer is going to want to do next. Understand the importance of building a relationship when you are the product that you sell. Take the time to include a call to action - and develop a warming sequence of events, to assure long term you set yourself up for success.
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