I Feel Seen

Unthinkable with Jay Acunzo

What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job.

The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Learning followers, viewers, and customers that feel connected to the show and compamy. Highly personal and transparent, the show proves that when a company does something risky, sometimes the reward is more than they’d ever expect.

The most important theme through it all? The audience consistently reacting with a very emotional, very rare comment: "I feel seen."

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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Joei Chan: Content Director for 360 Learning and star of Onboarding Joei (available to watch at https://360learning.com/studio/onboarding-joei/)

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PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!