S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!

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Manage episode 284094173 series 2434990
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This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.

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