New episodes come out every Tuesday for free, with 1-week early access for Wondery+ subscribers. Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage. Scandals have shaped America since its founding. From business and politics to sports and society, we look on aghast as corruption, deceit and ambition bring down heroes and celebrities, politicians and moguls. And when the dust finally settles, we’re left to wonder: how did this happen? Wher ...
Manage episode 284094173 series 2434990
This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.