E#007 - One Major Goal in 2022 for a Window Treatment Installer

Trading Secrets - education, business & zesty Brazilian sauce

In today’s episode, let’s talk about motorization and home automation, along with how you need to get involved in this trend ASAP. This trend has been on the rise since 2006 and is now exploding exponentially.

This is the first show of 2022, and at the start of every new year, people start making lists and resolutions of things they want to change and do in the year ahead. Businesses are no different – you should be sitting down to plan out your expectations and goals as an owner, employer, or employee for the next 12 months.

Motorization is making more and more of an impact on our business. Everything in your home is becoming integrated; there are smart locks, smart thermostats, and more apps than you can count on to link it all together. As with other aspects of your home, window treatment motorization is becoming very popular for ease of use and for safety reasons.

Dealers and decorators are still afraid of offering products like this because of a lack of confidence. Knowledge is the main barrier to selling automation and motorization because dealers don’t know what is involved. Fabricators are also facing those same fears. As an installer, if you are walking away from those projects due to a lack of knowledge, you are losing a lot of money.

Make it your goal to learn this year. Communicate with others in the industry, join Facebook groups, and follow industry leaders on social media. Talk to your sales reps about options and look to brands that are leading the way to make sure you have the tools you need to make this trend work for you.

WCAA: Window Covering Association of America

To learn more about me, my background, and my goals within this industry, head here.

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And always remember, never stop learning.

Roger