39. HQ Confidential: New Product Showcase

Toyota Untold

It seems like everything has changed in the last eighteen months. Live events and promotions, specifically, are an area that will likely never be the same. This summer, Toyota leaned into this shift with a brand new, all-inclusive event space hosted at Toyota USA headquarters in Plano, Texas, that previewed upcoming news for select members of the automotive media landscape.

The result was a one-of-a-kind, multi-day brand presentation, one that very well could redefine the model moving forward. Media guests, most from nontraditional outlets, came from all over the country to (safely) experience the latest and greatest from Toyota and Lexus. Highlights touched on every area of the business: cars, trucks, crossovers, electrification, user tech, safety, design, reveals, updates, and so much more.

What goes into a brand new project like this? How is prep different from typical promo campaigns, and how did its guests feel about what they experienced? Tune in to hear more from Nathan Kokes, Toyota Product Communications Senior Manager, and Chris Carter, Senior Manager, Lexus PR and Engagement, about how this unique event came together and what it means for the future of auto shows.

Resources:

• Toyota New Product Showcase
• All Electric SUV (bZ4X)
• '22 Corolla Cross
• Tacoma TRD Pro
• 4Runner TRD Sport
• All New GR 86
• Exclusive GR Supra A91-CF Edition
• '22 Tacoma Trail Edition 4x4
• Toyota Ventures rebrand

Toyota Untold is co-produced with Crate Media