39. HQ Confidential: New Product Showcase


Manage episode 299193133 series 2467095
Player FM과 저희 커뮤니티의 Toyota Motor North America 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

It seems like everything has changed in the last eighteen months. Live events and promotions, specifically, are an area that will likely never be the same. This summer, Toyota leaned into this shift with a brand new, all-inclusive event space hosted at Toyota USA headquarters in Plano, Texas, that previewed upcoming news for select members of the automotive media landscape.

The result was a one-of-a-kind, multi-day brand presentation, one that very well could redefine the model moving forward. Media guests, most from nontraditional outlets, came from all over the country to (safely) experience the latest and greatest from Toyota and Lexus. Highlights touched on every area of the business: cars, trucks, crossovers, electrification, user tech, safety, design, reveals, updates, and so much more.

What goes into a brand new project like this? How is prep different from typical promo campaigns, and how did its guests feel about what they experienced? Tune in to hear more from Nathan Kokes, Toyota Product Communications Senior Manager, and Chris Carter, Senior Manager, Lexus PR and Engagement, about how this unique event came together and what it means for the future of auto shows.


Toyota Untold is co-produced with Crate Media

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