2: Developing the "Perfect" Destination Media Mix


Manage episode 296920769 series 2948481
Player FM과 저희 커뮤니티의 Tourism Media Mayhem 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

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