Beyond Dating: Behind the Scenes of Building an in Person Based Dating App with Amberlei Franklin

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Summary

Amberlei Franklin is the founder of RadarQR, a dating and networking app that aims to bring back the excitement and chemistry of meeting someone in person. The app uses QR codes to connect users and encourages real-life interactions. Amberlei has received positive feedback and support for the app, and she is currently in the alpha testing phase. She emphasizes the importance of bridging technology and chemistry in the modern dating world. The app also offers features like a swag shop and a social network component. Amberlei met her boyfriend through the app and they now enjoy going out and introducing people to the concept. She plans to grow the app through word-of-mouth and believes that friends connecting with friends will be a powerful tool for its success. The conversation explores the need for social connection in dating and the challenges of online dating. The app discussed in the conversation aims to bridge the gap between online and in-person dating by using QR codes to connect people. The app is inclusive and caters to various demographics, including the LGBTQ+ community and professionals. It also has the potential to be used for networking and making friends. The conversation highlights the importance of safety and choice in dating and the need for a more social and interactive dating experience.

Takeaways

• The app uses QR codes to connect users and encourages real-life interactions.
• Word-of-mouth will be a key strategy for the app's growth. Online dating can be challenging and lacks the social element of in-person interactions.
• The app has the potential to be used for networking and making friends, not just dating.
• Safety and choice are important factors in dating, and the app prioritizes these aspects.

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Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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