Metrics, Freebies, and Competitor Analysis: Marketing Advice from Susan Tormollen of A Better Meal

The Vacation Rental Show: How We Grow

In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Susan Tormollen, Former Director of Marketing at Expedia, Founder of Camp Do It and Head of Marketing at A Better Meal.

Together, they explore:

• Why you need to measure every part of the customer lifecycle
• Successful marketing strategies in the VR space
• How to stay aware of market changes with limited resources

Susan is a marketing expert, having held marketing positions at big names like Expedia Group and Silicon Labs. In 2020, she founded Camp Do It, an education program focused on helping women over the age of 50 build side businesses and plan retirement businesses alongside their permanent careers. She is also Head of Marketing at A Better Meal, a meal planning app for active families.

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The Vacation Rental Show: How We Grow is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:

• Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
• Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
• Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty

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• Scaling your vacation rental portfolio
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