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Why Your Home Services Business Should Become A Media Company - Christian Harris
Manage episode 297382412 series 2950690
Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It has become easier over the past decade to leverage the various media production tools to help promote your home services company.
So, if you're an HVAC company, plumbing business owner, landscaper or some other residential focused home services business -- producing content is readily availalbe.
More importantly, when you use content such as video, blogs, podcasts, and more... on a variety of channels -- you are positioning your business to look and act like a media company... that happens to be in the home services industry.
What most business owners miss is how to position their company as a media company.
In this interview, Christian Harris (CEO) shares his experience of taking his company, Slip Safety Solutions, and positions it to be a leader in the flooring space for commercial based businesses.
He shares how he has used a 9 minute video he created on a Saturday, distributed the the video to a hyper targeted audience of 300 people, got 50 views from the video and booked 10 sales calls... in a matter of 2 or 3 days.
In addition, Christian reveals his social media secrets and how to properly use LinkedIn to find more business opportunities, and why he spends most of his time on that platform.
Finally, he shares some simple strategies you can quickly (and easily) apply to help get more leads by becoming an authority in your town or industry.
To learn more about The Trust Tipping Point Marketing Podcast, please visit us at;
www.TheTrustTippingPoint.com
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