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How Product Marketing Makes the Difference in SaaS, with Ulrika Haug of Coupa Software
Manage episode 356591387 series 3438607
Richard Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Richard Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode we are going to be exploring Product Marketing in SaaS which is a discipline that is often overlooked, neglected or simply misunderstood.
When an organisation invests time, money and resource into Product Marketing they are giving themselves a tremendous compeitive advantage. As the Product Marketing Alliance neatly state - "Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.
My guest is Ulrika Haug, who has worked in tech for nearly 15 years and is currently the Senior Director of Product Marketing at Coupa Software. I have had the good fortune of working with Ulrika in the past so I am delighted she was able to join the podcast and share some of her experience and insights.
Together we discuss:
- How you define Product Marketing
- How it differs from Product Management
- The right time to deploy
- What makes a good Product Marketer
- How you ultimately measure the value of the function
View the Product Marketing Alliance here
Connect with Ulrika on LinkedIn here
If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com
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