SBP 045: The Power of Channels -- How To Make It Easy For Customers To Find You

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Manage episode 285984289 series 2871315
Player FM과 저희 커뮤니티의 John-Paul Iwuoha 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

You have a very good product, but nobody is buying it.

The few people who have tried your product say you’re far better than the competition.

They say your product is better, more effective, and more affordable than other products out there.

But if the product is so good, how come nobody is buying it?

You feel invisible.

Why would you have such a good product but it feels like nobody knows you exist?

You’re so frustrated.

You’ve reduced the price, improved the features, and even spent some money on Facebook advertising.

Still, the sales are disappointing.

Can you guess what the problem might be?

In my experience, it may have something to do with “channels”.

Channel power is the reason products like Coca-Cola can be found everywhere you look.

You’re going to learn some interesting stuff from this.

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