Manage episode 285984289 series 2871315
You have a very good product, but nobody is buying it.
The few people who have tried your product say you’re far better than the competition.
They say your product is better, more effective, and more affordable than other products out there.
But if the product is so good, how come nobody is buying it?
You feel invisible.
Why would you have such a good product but it feels like nobody knows you exist?
You’re so frustrated.
You’ve reduced the price, improved the features, and even spent some money on Facebook advertising.
Still, the sales are disappointing.
Can you guess what the problem might be?
In my experience, it may have something to do with “channels”.
Channel power is the reason products like Coca-Cola can be found everywhere you look.
You’re going to learn some interesting stuff from this.