SBP 041: How To Use The Right Message To Sell Anything


Manage episode 284371814 series 2871315
Player FM과 저희 커뮤니티의 John-Paul Iwuoha 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Nobody can read your mind.

That’s why what you say, and how you say it, matters.

This is especially true when you’re trying to communicate your ideas or trying to convince someone.

Sometimes, it’s what you say and how you say it that makes a customer buy your product.

Sometimes, it’s what you say that makes a person agree to become your supplier, distributor, or employee.

And when it comes to pitching to investors, what you say can make a big difference between getting their money or walking away empty-handed.

That’s why 'messaging' is so powerful.

If you know how to craft the right message for what you want to sell, you may not need to have a big marketing or advertising budget.

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