SBP 040: Should You Give Away Free Samples of Your Product?

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Player FM과 저희 커뮤니티의 John-Paul Iwuoha 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Email is free. How come?

If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services.

Yet, both are multi-billion-dollar companies.

If you watch YouTube, it’s free.

If you use Facebook, Twitter, or any other social media, that’s free too.

If you backup your photos and files online, it’s likely you use a free service.

But why?

Why do most of today’s most successful companies give some of their products and services for free?

The answer:

“Free” is a very powerful sales strategy.

It’s a strategy that can significantly attract paying customers, boost your sales, and grow the size of your business.

And that’s why most top companies use it.

You need to listen to this. 👇

In this week’s episode of the Smallstarter Business Podcast, I explain how the concept of ‘free’ works.

You’re going to learn the 5 reasons why giving away a sample of your product or service actually favours you.

But there is a right way and a wrong way to give away free samples.

That’s why I share the 4 specific strategies most top brands use, and the most common mistakes to avoid.

You’re going to love this.

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