Finding Your Ideal Target Audience | Tim Fitzpatrick


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Why is it important to know your target market and audience?

Our guest for this episode of The Small Business Show is Tim Fitzpatrick, President at Rialto Marketing . He pointed out that businesses don't have unlimited budgets for marketing, so instead of marketing to "everyone", businesses need to be focused. It allows much better direction and higher chances of reaching the best prospects.

Identify the profitable clients

We need to look at our current client base and find out which of our clients and projects are more profitable. A business is not going to stay in business if we are not working with profitable clients. Once they are identified we can start looking at the demographics & psychographics.

Connecting with your ideal clients

As a business owner make sure to invest time in at least 3 different areas to get in front of the ideal clients, such as joining trade associations, attending networking events, social media campaigns or news articles which the ideal clients will be reading.

Finding Your Ideal Target Audience and the 90 Day Marketing Plan

According to Tim, here are the 6 questions to answer:

  1. Who is your target market?
  2. What is your goal?
  3. What is your budget & resources?
  4. What is your current marketing plan?
  5. What to focus on in the next 90 days?
  6. Tracking metrics

Here is a special link Tim provide for The Small Business Show, to learn more about The 90 Day Marketing Plan


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