Episode 13: The new marketing CDO; how the burger wars grow the category; and why outdoor is now bigger than press.

The Scale Up Playbook

Welcome to our first podcast of 2020 with special guest Steve Cox, J C Decaux's Director of Marketing. We discuss how outdoor has overtaken press in terms of overall advertising spend; to avoid getting caught out by the new gender stereotyping rules why you need a Marketing CDO - Chief Diversity Officer; the three marketing Rs for 2020: re-focus, re-balance, and responsibility. And those burger wars: are they in on it to ensure the category continues to grow? Plus those January "new year, new you" campaigns. +++++ USEFUL LINKS Out of home case studies and resources https://www.jcdecaux.co.uk/pictures-and-videos/jurassic-world-fallen-kingdom +++++ http://events.jcdecaux.co.uk/brandgap2download +++++ https://www.youtube.com/watch?v=LMz21ygWFmE +++++ BBC's Dracula outdoor campaign https://youtu.be/tIEr1Pcu03Y +++++ ASA gender stereotyping guidance (download)https://www.asa.org.uk/uploads/assets/uploaded/f39a881f-d8c9-4534-95f180d1bfe7b953.pdf +++++ Clearcast blog on gender stereotyping https://www.clearcast.co.uk/blog/what-do-the-recent-asa-rulings-on-gender-stereotyping-mean-for-your-ads/ +++++ Frankie & Benny's https://youtu.be/8h1G6cDO5NI Burgers Wars: Whopper has a Big Mac in every 2019 ad https://youtu.be/BfEEY1nmW8o +++++ Tourism Australia https://youtu.be/QMAq8F8N2Fg +++++ Talk to us [e-mail] +++++ Please subscribe and leave us a review on iTunes. +++++ THANK YOU +++++ www.wearewaxon.com