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Episode 14: Is Londoncentricity damaging UK creativity? De-bunking DTC. And let's cruise!
Manage episode 293040830 series 2929219
Wax/On에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wax/On 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As the UK Prime Minister pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Mark, Cairen and Paul analyse factors which can determine the success of a direct to consumer (DTC) brand. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly. +++++ USEFUL LINKS +++++ Marketing Week's Mark Ritson on Direct To Consumer https://www.marketingweek.com/ritson-casper-direct-to-consumer/ +++++ Celebrity Cruises "Wonder Awaits" https://www.youtube.com/watch?v=28NcvcfqoBg +++++ Expedia https://www.mirror.co.uk/news/uk-news/expedia-trolls-harry-meghan-escape-21299935 +++++ Oatly https://www.thedrum.com/news/2020/01/13/oatly-mounts-first-regional-marketing-campaign +++++ The Dog's Trust https://www.dogstrust.org.uk/ +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com
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