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Episode 19: Rory Sutherland chooses his favourite Christmas ads and much more - happy Christmas!
Manage episode 293040807 series 2929219
Wax/On에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wax/On 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. Ted Talker, Ogilvy Vice Chairman, author and creative director, Rory chooses his personal favourite 2020 Christmas ads, and in typically fascinating and funny style explains why doing things your finance director doesn't like could give you competitive advantage in marketing. He tells us that advertising planners have given up on trying to understand the consumer, and instead want to make all customers a bit like planners. In a wide-ranging conversation filled with behavioural economics nuggets, he also explains which favourite food he shares with David Ogilvy +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ HAPPY CHRISTMAS AND HERE'S TO HEALTHY AND PROSPEROUS 2021. KEEP WELL AND STAY SAFE.
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