Episode 17: Coronavirus – marketers remember these three things. New report shows how TV reach will decline. Yorkshire Tea, Tesco, Three, and Uber Eats.

The Scale Up Playbook

Mark and Paul discuss three simple Coronavirus guidelines for all marketers. Co-Founder and Co-Chair of the Conscious Advertising Network Jake Dubbins explains how brands can make a stand against funding questionable content. Is TV reach now really in decline? Ebiquity’s latest report suggests it is. And following Chancellor Rishi Sunak’s accidental promotion of Yorkshire Tea, Matt Phillips explains what to do when your brand gets unwanted celebrity attention. Plus, new campaigns from Uber Eats, Tesco, and Three. +++++ Conscious Advertising Network https://www.consciousadnetwork.com/ +++++ Ebiquity Mind The Gap https://www.ebiquity.com/news-insights/research/mind-the-gap-lifting-the-veil-on-cross-media-measurement/ +++++ Uber Eats “Bring It” https://youtu.be/-1tayzQn8uY +++++ Tesco https://www.bbc.co.uk/news/business-51611514 +++++ Three “The real 5G future is here” https://youtu.be/OM4nwcNo6oM +++++ Jake Dubbins https://www.linkedin.com/in/jake-dubbins-34888010/ +++++ Matt Phillips https://www.linkedin.com/in/phillipsmatt/ +++++ Additional music by Kevin MacLeod www.freepd.com Purple Planet Music www.purple-planet.com +++++ Talk to us [e-mail] +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!