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The Customer Buying Decision Journey (That bit before they know your salon exists).
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Manage episode 285878648 series 2883340
Carl Mitchell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carl Mitchell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The customer buying decision process describes the journey your customer goes through before they book into your salon and spend their money. Understanding your customer's buying decision process is not only very important for your stylists, but it will also enable you to align your salons marketing strategy accordingly.
Links to a few things that have been mentioned is this episode:
- Rate My Salon - The independent hair and beauty industry related online review platform (website).
- Consumer Buying Decision Process - This is a recent study that focused on consumer buying behaviour process. The purpose of this study is to know the process or pattern of a consumer for buying a product, which either be a high involvement product or low involvement product.
If there is anything specific you'd like an episode on, and if it can be done then I will. Please email cmitchell@ratemysalon.co.uk
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