How using online reviews for your salon can increase your clientele and profits.
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Have you ever used an industry related online review website, or have you read a review of something before you have made a buying decision? My guess is yes you have and quite possibly both. With over 87% of consumers now reading reviews, they are now more important that ever to use them for your salon to grow those profits.
Online Review Website:
If you want to read more about the research I've mentioned, then please click the following:
- Askalidis, G., & Malthouse, E. C. (2016). The value of online customer reviews. In Proceedings of the 10th ACM Conference on Recommender Systems (pp. 155-158).
- Askalidis, Y., and Malthouse, E. C. (2016). “The Value of Online Customer Reviews.” RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems, 155-158. Association for Computing Machinery, Inc.
- Bernstein, R. (2015). Move over Millennials–Here comes Gen Z. Ad Age.
- BrightLocal Local Consumer Review Survey 2020
- Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management science, 54(3), 477-491.
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