Building a Leisure Business to 500 employees - James Sinclair


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In this episode, we are joined by James Sinclair, the Founder, and CEO Of The Partyman Group of Companies. James started his career entertaining as ‘Jimbo the Partyman’ when he was 15, built up an entertainment agency, then moved into acquiring his first soft play venue, laser arenas, day nursery, and outdoor venues. James also shares his story towards success, the challenges and risks one will encounter in growing both an investment and trading business.

Today James operates a business that turnover roughly £13 million a year which includes leisure, childcare, outdoor attractions, a soft toy business as well as an ice cream company.


[01:44] What James’ Businesses Journey Look like

[05:59] What are the main challenges in scaling a business from £100k turnover to £1million and how do these challenges differ from going from £5million to £10 million turnover?

[ 08:14] What is the hardest thing about raising money?

[16:37] Deciding between Reinvesting Profit, Starting a new business with it or Distribute to Share Holders?

[18:27] Does his investment Philosophy Change regarding Trading Operational Business Vs. investing in the Real Estate

[22:05] What are the most important metrics James looks at?

[29:50] How Seasonal his businesses are and what he does to mitigate it?

[32:22] The Biggest Risk in the Business

[34:02] The Kindest Thing anyone has done in James’ Business





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