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061: What Is A Brand Archetype? An Explanation & Examples
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**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**
What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?
Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?
Episode Article:
- “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach
Mentioned In Episode:
83 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 30, 2023 15:31 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 307796468 series 2794921
**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**
What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?
Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?
Episode Article:
- “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach
Mentioned In Episode:
83 에피소드
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