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059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)
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Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.
Episode Article:
Anticipation and the Valuation of Delayed Consumption
https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf
Mentioned In Episode:
Apply for MASTERMIND Group (by Wednesday, November 10th)
https://forms.gle/5DV4R1BnYNvrpy1M7
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
83 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 30, 2023 15:31 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 306701901 series 2794921
Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.
Episode Article:
Anticipation and the Valuation of Delayed Consumption
https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf
Mentioned In Episode:
Apply for MASTERMIND Group (by Wednesday, November 10th)
https://forms.gle/5DV4R1BnYNvrpy1M7
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
83 에피소드
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