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50. Public Affairs Management Strategies From An Expert
Manage episode 306798959 series 2943522
Maylynn Menoud and BAST AMRON에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Maylynn Menoud and BAST AMRON 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A must listen to episode with Special Guest David A. Duckenfield, the President and a partner at Balsera Communications.
David talks about his experience over the last 20 years in public diplomacy, corporate and marketing communications, brand building, crisis communications, and public policy. He weighs in on how the landscape for public relations has changed dramatically over the past fifteen years. He stresses the importance of knowing the platform your audiences are on and how they like to receive information, and most importantly, is making sure your content is relevant to their needs.
David also shares some valuable insight for business owners on planning ahead to avoid any potential crisis management. One of our favorite takeaways from David is “The best defense is a good offense.”
Listen to the full episode and learn more about David and Balsera Communications.
To learn more about David, follow him on LinkedIn: https://www.linkedin.com/in/davidduckenfield/.
Click on the link to check out David Duckenfield’s bio on his company’s website: http://balserapr.com/.
Episodes are available on YouTube, Spotify, Google, Amazon Music, Apple Podcasts, or listen through any podcast streaming app.
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