How Do I Make The Most of Amazon’s New Broad Match Update?

The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns.

Tune in and make the most out of Amazon’s new update!

We’ll see you in The PPC Den!

🦡 Highlights
00:00 Broad match update

01:15 Intro

03:53 Effect of the update on sponsored products

05:54 Changes to broad match keywords

09:10 Breakdown of match types

11:06 Modified broad match and negative keywords

14:19 New broad match for sponsored products

16:31 Benefits of using broad match keywords

21:09 How to optimize broad match keywords

25:02 How to strategize targeting keywords with broad match

26:26 Summary: broad and modified broad on sponsored products

27:59 Outro

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🦡 Resources & Links

-- Is Exact Match Always Best? https://www.adbadger.com/blog/ppc-den-podcast-ep-117-is-exact-match-always-best/

-- How Amazon PPC Handles Misspelled Words | Ad Badger https://www.adbadger.com/blog/amazon-ppc-education/how-amazon-ppc-handles-misspelled-words/ RPSB: Still

-- The Best Keyword Research Strategy? https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/

-- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update) https://www.adbadger.com/blog/negative-keywords-amazon-ppc/

-- The Amazon PPC Exact Match Conspiracy | Ad Badger https://www.adbadger.com/blog/the-amazon-ppc-broad-exact-match-conspiracy/

-- What To Do About Low Click – Low Sale Keywords https://www.adbadger.com/blog/ppc-den-podcast-135-what-to-do-about-low-click-low-sale-keywords/

-- How to Choose a Keyword Match Type on Amazon | Ad Badger https://www.adbadger.com/blog/amazon-keyword-match-types/

-- The Best Amazon PPC Keyword Research Method | Ad Badger https://www.adbadger.com/blog/amazon-ppc-keyword-research/#more-1436

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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