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Inside European Podcasting: Lessons on Growth, Global Perspectives, and Community from Andreea Coscai
Manage episode 505032577 series 3653233
bratis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 bratis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the power of audio storytelling, and details her experience working with Tink Media, where she helps podcasters scale their shows internationally.
A large part of the conversation centers on strategies for growing podcast audiences, with Andreea emphasizing the importance of connecting with existing podcast listeners through approaches like feed swaps, guesting, and pitching to podcast newsletters. She also stresses the value of building relationships within the podcasting community, rather than just focusing on gaining new listeners through paid ads.
The discussion explores the European podcasting landscape, highlighting which countries have the strongest markets and how Eurowaves, Andreea's new newsletter, aims to bring together podcasters from across Europe. The episode also covers the differences between audio and video podcasting trends in various regions, the importance of sustainability and authenticity in podcast production, and common challenges and mistakes in marketing podcasts.
Finally, Andreea shares success stories from her work, including rapidly growing audiences for clients by leveraging strategic partnerships and outreach. The episode blends practical advice, industry insight, and personal anecdotes, making it a must-listen for podcasters looking to expand their reach.
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