Identifying Ideal Clients and the Importance of Loving What You Do


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In this episode of the Oxford Business Podcast, Ben is joined by Dylis Guyan, an International Sales and Leadership Expert, as she shares her story, advice and experience in the world of sales, including the importance of loving what you do, understanding what your clients need and the necessities of appropriate training for leadership roles.

  • The importance of loving what you do
  • The necessity of training for leadership roles
  • How to identify your ideal client
  • The importance of a client central approach

Listen to the podcast to hear expert insights on those topics.

More about the guest:

Dylis Guyan is a seasoned sales and leadership professional with over 23 years of experience in the financial services and corporate sectors. She has held prominent positions in the banking and insurance industries, including Field Sales Manager and Regional Sales Director. Dylis currently operates as an International Sales and Leadership Expert, as well as a tutor for the Said Business School at Oxford University and a course director for the Chartered Institute of Marketing. Dylis is passionate about helping others develop their sales and leadership skills, and loves to share her knowledge and experience.

Learn more about how Dylis can help you and your business

About the Oxford Business Podcast:

The Oxford Business Podcast is a podcast by OBCN, the Oxford Business Community Network, and hosted by Ben Thompson from Thompson & Terry Recruitment.

Ben Thompson: @ben-thompson
Thompson & Terry Recruitment:

The Oxford Business Community Network has been established to provide a trusted, peer-to-peer, group networking opportunity for businesses based in Oxfordshire, where 'people buy people'.

The Oxford Business Podcast is produced by Story Ninety-Four and recorded in their Podcast Studio in central Oxford.

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