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Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Cardmarket's Marko Schädlich and Jamin Kauf

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Manage episode 292175629 series 2077466
Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s episode is all about one of the hottest things anywhere on the internet—Pokémon cards! Search for TCG, trading card games, and unboxing, or some combination thereof on YouTube and you will find all sorts of examples of people shelling out beaucoup bucks for boxes of Pokémon cards. The hype surrounding Pokémon plays into the larger popularity of TCGs, including Magic: the Gathering, Yo-Gi-Oh and Dragonball Z, among others and their collectability—A shadowless “Charizard” Pokémon card recently fetched over 200k in an auction, while the Black Lotus card from Magic: The Gathering typically fetches over 30k. My guests today Marko Schädlich and Jamin Kauf from Cardmarket, know all there is to know about the Black Lotus and everything else on the TCG scene, as Cardmarket is Europe’s largest resale platform for Trading Card Games. Cardmarket has over 100m items for sale on its platform and with 500k users from 30 countries Cardmarket is a fascinating case study in community building and target group segmentation. So without further ado, here are Marko and Jamin to give you the lowdown on how Cardmarket went from nichey passion project to big-time international player.
  continue reading

71 에피소드

Artwork
icon공유
 
Manage episode 292175629 series 2077466
Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s episode is all about one of the hottest things anywhere on the internet—Pokémon cards! Search for TCG, trading card games, and unboxing, or some combination thereof on YouTube and you will find all sorts of examples of people shelling out beaucoup bucks for boxes of Pokémon cards. The hype surrounding Pokémon plays into the larger popularity of TCGs, including Magic: the Gathering, Yo-Gi-Oh and Dragonball Z, among others and their collectability—A shadowless “Charizard” Pokémon card recently fetched over 200k in an auction, while the Black Lotus card from Magic: The Gathering typically fetches over 30k. My guests today Marko Schädlich and Jamin Kauf from Cardmarket, know all there is to know about the Black Lotus and everything else on the TCG scene, as Cardmarket is Europe’s largest resale platform for Trading Card Games. Cardmarket has over 100m items for sale on its platform and with 500k users from 30 countries Cardmarket is a fascinating case study in community building and target group segmentation. So without further ado, here are Marko and Jamin to give you the lowdown on how Cardmarket went from nichey passion project to big-time international player.
  continue reading

71 에피소드

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