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3 Things About Lead Generation
Manage episode 285926899 series 2883785
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In this episode, we will talk about the introduction to lead generation - why you should get into lead generation and the 3 crucial things you should know about it. So if you're new to the concept of digital marketing, you will keep hearing the term lead generation.
What is Lead Generation?
[1:14]
Lead is a person who has expressed some interest in your company's products and services in some way, shape, or form. Lead generation is the process of continually attracting them, deploying some strategies to convert them from leads from strangers, from prospects into leads.
How does Lead Generation Process Work on a High Level?
[4:58]
There are two ways to find your leads. Number one, let them find you. This is done through implementation like content marketing techniques, blogging, search engine optimization, search engine advertising, and searching on keywords or key terms.
[5:45]
Number two, go after your prospects and leads. This is done through Facebook advertising or customer targeting techniques where you kind of go after a specific demographic, certain psychographics, or run Facebook ads and Facebook campaigns.
[8:59]
Develop sustainable relationships and long-lasting trust and bonding and provide consistently valuable information. It is a form of entertainment that will keep them engaged.
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