John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'

The New Abnormal

Sean Pillot de Chenecey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sean Pillot de Chenecey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Series One
In this early episode of the series, I talked with John Grant, who spent his early career at JWT and BMP-DDB, before becoming co-founder and Head of Strategy for the revolutionary St Luke's .
(As you'll hear, it narrowly missed being named after...well listen and find out).
John has since become a highly sought-after consultant, and somehow managed to write several excellent books along the way, inc 'The New Marketing Manifesto', 'The Green Marketing Manifesto', Co-opportunity', 'Made With', and 'Better'.
He has worked with an array of leading global brands, along with various departments of the UK and Swedish Governments.
He's also written a sequel to the #GreenMarketingManifesto titled #GreenerMarketing.
Therefore we talk about that, #TheGreatReset...and Spiral Tribe. As you do.

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