Jack Godfrey Wood 'Making what's next: why great design is an engine of hope'

The New Abnormal

Sean Pillot de Chenecey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sean Pillot de Chenecey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Series Two
In this episode of #TheNewAbnormal, I interviewed Jack Godfrey Wood, VP Design at Native Design in San Francisco.
They're an independent design company who 'drive growth by creating what people love', with a client roster including Audi, Bentley, Diageo, Google, Microsoft, Oxfam and Santander.
Jack leads physical, digital, research and engineering design teams, whose work 'solves tricky problems beautifully'.
In the interview, we discuss issues including a career path that lead from Central St Martins to the West Coast, how the American and European design ethos differ, and why empathy is at the heart of great design regarding lived experiences and improved futures.
Jack also explains what simplicity, streamlining and reductive thinking brings to the design process, and the vital requirement of having a healthy distrust for the status quo.

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