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Shamanth Rao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shamanth Rao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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📻 How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current 🏆

30:31
 
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Manage episode 285921195 series 2575608
Shamanth Rao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shamanth Rao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Our guest today is Adam Hadi, VP of Marketing at Current. Adam has been a guest before on the show - and has been a guest on our other show How Things Grow, and we are thrilled to have him back.
Adam talks about how Current has gone beyond Facebook and Google, exploring additional channels - both online and offline. He discusses why they did this - and how they account for complexities of a typical user’s acquisition and adoption path, how they use a mix of messaging and channels effectively to build trust, and how they think about measuring and tracking impact in the absence of precisely attributable data.
This is very much a masterclass on adapting to the uncertain, unclear paradigm that a transition to offline marketing often entails. Enjoy!
KEY HIGHLIGHTS
📋 How attribution has changed at Current
🤯 Attribution becomes more complex with more channels
🌳 The impact of a long product lifecycle on attribution
🤲 How Current serves an underrepresented group
🏦 Why banking is a high retention sector
🤝 Building trust is very important in fintech
🗺️ The different paths to becoming a customer
📍 It is important to know where your customers are
🧗 Mapping out the multi-step user journey
🌈 Different strokes for different categories
👍 Leveraging the implied trust of offline and traditional channels
🧨 Why influencers generate a huge boost
🍊 Apples and oranges: hyper casual and fintech
🎨 The spectrum of direct response
☑️ How to draw the right conclusion from the wrong marketing move
🎚️ The nuances of fintech products
🚀 The impetus to embrace offline channels
🎢 Understanding the stakes of apps
↕️ Banking naturally lends itself to measuring uplift
⚖️ Different challenges for changing scales
🧩 Putting the pieces of user attribution puzzle together
🎤 Qualitative insight from customer interviews is very enlightening
⏳ The importance of predictive events for optimizing a long acquisition cycle
🔮 Data Science is the future
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-win-with-offline-marketing-for-a-mobile-app-with-adam-hadi-vp-of-marketing-at-current/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

  continue reading

247 에피소드

Artwork
icon공유
 
Manage episode 285921195 series 2575608
Shamanth Rao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shamanth Rao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Our guest today is Adam Hadi, VP of Marketing at Current. Adam has been a guest before on the show - and has been a guest on our other show How Things Grow, and we are thrilled to have him back.
Adam talks about how Current has gone beyond Facebook and Google, exploring additional channels - both online and offline. He discusses why they did this - and how they account for complexities of a typical user’s acquisition and adoption path, how they use a mix of messaging and channels effectively to build trust, and how they think about measuring and tracking impact in the absence of precisely attributable data.
This is very much a masterclass on adapting to the uncertain, unclear paradigm that a transition to offline marketing often entails. Enjoy!
KEY HIGHLIGHTS
📋 How attribution has changed at Current
🤯 Attribution becomes more complex with more channels
🌳 The impact of a long product lifecycle on attribution
🤲 How Current serves an underrepresented group
🏦 Why banking is a high retention sector
🤝 Building trust is very important in fintech
🗺️ The different paths to becoming a customer
📍 It is important to know where your customers are
🧗 Mapping out the multi-step user journey
🌈 Different strokes for different categories
👍 Leveraging the implied trust of offline and traditional channels
🧨 Why influencers generate a huge boost
🍊 Apples and oranges: hyper casual and fintech
🎨 The spectrum of direct response
☑️ How to draw the right conclusion from the wrong marketing move
🎚️ The nuances of fintech products
🚀 The impetus to embrace offline channels
🎢 Understanding the stakes of apps
↕️ Banking naturally lends itself to measuring uplift
⚖️ Different challenges for changing scales
🧩 Putting the pieces of user attribution puzzle together
🎤 Qualitative insight from customer interviews is very enlightening
⏳ The importance of predictive events for optimizing a long acquisition cycle
🔮 Data Science is the future
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-win-with-offline-marketing-for-a-mobile-app-with-adam-hadi-vp-of-marketing-at-current/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

  continue reading

247 에피소드

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