Porch Pumpkin Profits: Behind the Scenes with the Industry’s Founder. Ep #073

The Koerner Office - Business Ideas, Advice & Deep Dives

Chris Koerner에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Koerner 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 46:56

MP3•에피소드 홈

I sat down with Heather Torres, the founder of Porch Pumpkins, who has literally invented an industry. In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.

Learn more about Heather Torres here:
https://linktr.ee/porchpumpkins

Timestamps below. Enjoy!

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00:00 Highlights_Introduction to Porch Pumpkins
00:36 Meeting Heather Torres
02:03 The Birth of Porch Pumpkins
03:31 From Instagram to Business
07:34 Scaling the Business
13:26 The Power of Moms in Business
15:26 Challenges and Growth
18:16 The Future of Porch Pumpkins
24:19 Target Market and Customer Segments
25:14 Popular Packages and Profitability
26:57 Business Margins and Efficiency
31:54 Handling Growth and Economic Concerns
38:56 Dealing with Imitation and Intellectual Property
42:24 Future Plans and Seasonal Operations
46:16 Conclusion and Contact Information