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The Tools Of Authentic, Automated Marketing #123

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Player FM과 저희 커뮤니티의 Britney Gardner: Brand Strategist and Marketing Photographer, Britney Gardner: Brand Strategist, and Marketing Photographer 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

tools of authentic automated marketing

Running an efficient online business takes both a good tech stack and the strategy to use your tools well. Listen in as I dive through the changes I’ve made in my software and tools over the last year–and how I’m saving money with better automation along the way.

TOPICS DISCUSSED IN THIS EPISODE:

  • Why different software, tools, and platforms are better for different kinds of people
  • The importance of your tech stack playing well together
  • Why starting an online business appears easy on the budget–until it doesn’t
  • The transition from one-time business costs to subscription business costs
  • I go over one case study of a set of tools I used to run my funnels last year
  • Why choosing one piece of tech matters so much to me (and anyone else committing to anti-racism)
  • How your platform should allow you to interact with your audience in an authentic way
  • What platform-agnostic means
  • Choosing the right tech stack for your authentic, automated marketing

QUOTABLES:

“Just like your offers need to play well with others, your tech stack needs to play well with others.” – @britneygardner
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“Tools allow us to run our business. They save us time, our most precious asset.” – @britneygardner
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“You’re going to pay in either time or money, and usually both. Your choice of tech will balance these–and lower them–as best possible.” – @britneygardner
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“The online marketing world can feel akin to a used car salesman sometimes.” – @britneygardner
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“Saving $70/mo on a system but failing to gain new traffic isn’t doing you any favors!” – @britneygardner
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RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!

The post The Tools Of Authentic, Automated Marketing #123 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

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