#036: Sana Health - CEO Richard Hanbury


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Richard Hanbury is the CEO and founder of Sana Health, the company behind the Sana device. It's an innovative audiovisual device that trains brain pathways to reduce pain. Richard founded the company to save his own life after he was forced to drive his car off a bridge in Yemen. He was 19 and he lost the use of his legs. Richard developed Sana as a long-term solution to the root causes of pain and as an alternative to prescription drugs; which often only mask the pain and cause untold adverse effects on patients.

Find out how Bruce Willis saved his life and how he dove into wearable technology. Learn more about his clinical trials on fibromyalgia and neuropathic pain. Richard also shares three of the most profound daily foundations of success we have heard to date on the podcast.

Sana has won numerous medical industry awards including the MedTech Innovator Award and the Under Armour Innovation Award. Richard joins host Fran Racioppi to tell his entrepreneurial story of resilience, adaptability, innovation, and his mission to save not only his life, but the lives of all those suffering from chronic pain and opioid addiction.

Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


-Richard describes the life-changing car accident in Yemen which left him paralyzed, in a coma, clinically dead and diagnosed with less than five years to live.

-Richard explains how he took his medical future into his own hands studying the extent of his injuries and associated nerve damage to develop a non-invasive and non-narcotic solution to reduce the pain and improve sleep.

-Fran and Richard walk through the entrepreneurial story of Sana Health as they discuss the first versions of the hardware and software, as well as the iteration of the technology required to support the around-the-world flights of Sir Richard Branson and Bertand Piccard; including sitting in a lobby to cold approach engineers!

-Sana is described in detail providing a first hand, founder look at how it was designed, how it helps to clear a busy mind, support enhanced relaxation, improve sleep management, reduce stress and enhance recovery from fatigue.

-Richard discusses receiving FDA breakthrough status legitimizing the need for a device like Sana.


-“It stayed laptops, wires and boxes until Bertrand Piccard.”

-“I used that as an excuse to harass everyone coming into the building.”

-“Wearables were just not a thing...next year I will finally have what I wanted to build.”

-“The more pain you are in the more you are going to damage your sleep...and once you damage your sleep, you are damaging everything.”

-“Where is the pill that I can pop that is going to solve my problem. The human body and human brain don’t work like that.”

-“However bad a day is, I can guarantee you anybody can find one thing or one person that did something to help them that day.”

Richard’s Three Daily Foundations to Success:

-Journal to express gratitude to determine what brings you happiness

-Make your bed

-Spend time doing the things that make you happy (and not work!)

This episode is brought to you by 18A Fitness and Analytix Solutions.

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