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The Power of Small Changes in Branding: A Conversation with Mike Adams
Manage episode 438684658 series 3579284
Joe Woolworth and Hummingbird Creative Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joe Woolworth and Hummingbird Creative Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a strong brand culture.
00:00 Introduction to Brand Building
00:49 Meet the Guests: Mike Adams and Hanna Jernigan
01:19 Fun Facts and Personal Stories
06:22 Mike's Journey with the American Board of Pediatrics
09:20 The Hummingbird Effect in Action
16:07 Innovative Marketing Strategies
29:05 Engaging with Audiences at Trade Shows
40:12 Conclusion and Final Thoughts
13 에피소드
공유
