50 - Building Your Website and Marketing with Greg Russell

The Hobby Hustler Show

50 – Building Your Marketing with Greg Russell Request free access to join the Side Hustle Community at www.hobbyhustler.com/fb Greg Russell has been in the marketing game for over 20 years with Success Marketing. Greg got started at a young age, a pre-teen! As he was learning the ropes of entrepreneurship, it came to him very early that marketing was extremely important. He could not successfully start any business as he was growing up if he did not get his marketing right, which was an early lesson! Greg’s first business was called “Candy Coupons”, it was a local business where he went to local businesses and the goal was to get them to subscribe to the mailer. How Do You Build Your List? Request free access to join the Side Hustle Community at www.hobbyhustler.com/fb In today’s day, it is a lot more challenging to build a list because people don’t want emails spamming their inbox like crazy. You cannot just offer a free report! In the example, Greg says: Instead of offering just a free report, setting up a landing page, and getting crickets… try a different approach. But how to do more? “In this 22-minute webinar, that is going to teach you these 12 things that will take you from X to Y”. That is a much more compelling offer! If you cannot get someone to do something when they don’t have to pay, it is hard to get them to do something if they have to pay! What Do You Recommend We Build Websites On? Most of the major websites are powered by WordPress. It is an extremely powerful platform, and is also the framework of Hobby Hustler! It is now considered a Content Management System, even though it was started as a blog platform! For Membership Sites: Greg is recommending WordPress! Platforms For The Membership Side 1) Member Mouse 2) WPMember 3) Membariam, which works with ontraport and active campaign exclusively 4) WPFusion: Keep a CRM and Membership website in-sync What Theme Do You Recommend? When you are looking for a theme, make sure you commit to it for at least a year or so. A theme has a lot to do with the speed of a website and how it functions. In recent years, page builders have come out and now most of the pages can be created with those. The truth is, how things look does not matter. How it looks determines very little on if you’re going to make money or not. How Do You Take Payments With Your Website? - Stripe - PayPal - Authorize.net How Can You Build a Site So It Converts? First, you have to identify your sales mechanism. What is the thing that happened right before someone gave you their credit card? What is a webinar, 1 on 1 phone call? That is the thing you need to focus all you’re marketing on! How are you going to get people to that one thing? As far as colours go, colours mean certain things, but Greg doesn’t dwell on it. Do not overthink it! At the end of the day, what is going to work for one market is going to be different than what it going to work for your market. Split Testing Some systems will allow you to do split testing, where you show two or more separate audiences seeing different pages and see which one converts better. Typically, you only want to change 1 thing at a time so you know absolutely what is making the difference. If you are changing multiple things, then you are not really sure what is actually better. #1 Tip for People Getting Started: Making money on the internet is very easy. You need an offer and a buyer. The first thing you need to do is come up with your offer. Request free access to join the Side Hustle Community at www.hobbyhustler.com/fb Reach Greg Russell: Askgregrussell.com https://www.facebook.com/greg.h.russell