From Prototype to Product Line: How Strategic Marketing Transformed GoodWag into a Success Story

The Harvest Growth Podcast

In today's episode, we explore how Sandy Stinson, President of GoodWag, turned a common pet owner's frustration into a thriving business. Every dog owner knows the hassle of waste cleanup, but Sandy's innovative solution, PooPail, has revolutionized this undesirable task, leading to a successful Kickstarter campaign and a growing product line.
Sandy joins us to share her journey from a failed first crowdfunding attempt to raising over $500,000 and surpassing her targets. Her story demonstrates how the right marketing strategy, customer feedback, and continuous product improvement can transform a simple solution into a market success.
Tune in to discover priceless marketing and business insights that have shaped her product development and company growth, leading to an expanded product line and recent rebranding.
In today's episode of the Harvest Growth Podcast, we cover:

● Why most crowdfunding campaigns fail and how to succeed

● How to use customer feedback to drive product improvements

● Strategic approaches to expanding from one product to a full line

● The importance of choosing the right marketing partners

● The role of environmental consciousness in product development

● And so much more!

Tired of wasting precious time cleaning up after your pets? Visit www.goodwag.com to discover their innovative solutions that make pet waste cleanup quick and effortless. Shop now and join countless happy pet owners who’ve transformed their cleanup routine!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!