Creating Viral Products: How Identifying Gaps Leads to Product Innovations That Stick

The Harvest Growth Podcast

When Christopher Ehde's 5-year-old son struggled with proper cleanup after using the bathroom, it sparked an invention that would revolutionize personal hygiene. Christopher’s journey from concerned parent to inventor showcases how identifying gaps in everyday products can lead to breakthrough innovations; in this case, a simple mirror attachment that transforms how families stay clean.
What started as a parent's frustration with teaching proper wiping techniques led to a remarkable innovation that's now helping families worldwide. Christopher’s product, the Toilet Mirror isn't just about teaching children to wipe effectively; it's expanded to serve diverse needs including postpartum care, personal hygiene verification, and medical monitoring.
Christopher's marketing success story is equally compelling. By creating authentic content that addressed a sensitive topic with humor and practicality, his viral video garnered over 100,000 views in the first 24 hours. This marketing approach and strategic social media presence has helped establish Toilet Mirror as a leader in personal care innovation.
In today's episode of the Harvest Growth Podcast, we'll cover:
● How identifying gaps in everyday products can lead to breakthrough innovations

● Creating viral marketing content that drives engagement

● Why timing and preparation matter in entrepreneurship

● How to leverage social media for product demonstrations

● Using AI and modern tools to accelerate business growth

Transform your bathroom routine with the Toilet Mirror, designed for visual clarity and independence in hygiene, grooming, and health monitoring. Discover how this simple innovation works at www.toiletmirror.com.

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