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The Missing Link For A Green Business Case With Lindsey Boyle | Founder Of Circular Citizen

51:35
 
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Manage episode 297723731 series 2952677
Tia Collings에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tia Collings 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode I chat with Lindsey Boyle, the founder of Circular Citizen and Senior Associate at OneEarth, about why it is important companies go beyond the 'green' niche stereotype when forming company strategy.

In particular, we discuss research Lindsey helped conduct with OneEarth and Sitra, that uncovers consumer motivations for circular goods and services.
You can find more on this research here: https://www.oneearthweb.org/motivations.html

Other relevant links

  • A free course to learn more about The Circular Economy can be found at EdX here
  • Ellen Macarthur Foundation for more resources and information about the Circular Economy
  • For more information around nudging behaviours toward sustainable or circular designed products and services, you can also check out The SHIFT framework and the SHIFT workbook, with principles drawn from behavioural science (marketing, psychology, economics, etc.) that can be leveraged to shift consumer attitudes, choices and behaviours.

Join our community

This podcast was produced in partnership with Ecologi, a subscription-based platform that helps you take action on the climate crisis via funding climate projects & planting trees.

This podcast was made using SquadCast.

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
  continue reading

14 에피소드

Artwork
icon공유
 
Manage episode 297723731 series 2952677
Tia Collings에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tia Collings 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode I chat with Lindsey Boyle, the founder of Circular Citizen and Senior Associate at OneEarth, about why it is important companies go beyond the 'green' niche stereotype when forming company strategy.

In particular, we discuss research Lindsey helped conduct with OneEarth and Sitra, that uncovers consumer motivations for circular goods and services.
You can find more on this research here: https://www.oneearthweb.org/motivations.html

Other relevant links

  • A free course to learn more about The Circular Economy can be found at EdX here
  • Ellen Macarthur Foundation for more resources and information about the Circular Economy
  • For more information around nudging behaviours toward sustainable or circular designed products and services, you can also check out The SHIFT framework and the SHIFT workbook, with principles drawn from behavioural science (marketing, psychology, economics, etc.) that can be leveraged to shift consumer attitudes, choices and behaviours.

Join our community

This podcast was produced in partnership with Ecologi, a subscription-based platform that helps you take action on the climate crisis via funding climate projects & planting trees.

This podcast was made using SquadCast.

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
  continue reading

14 에피소드

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