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#021: Patrick Hanlon on Building Brand Authenticity with Primal Code
저장한 시리즈 ("피드 비활성화" status)
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Elijah Szasz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Elijah Szasz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Patrick Hanlon is the founder and CEO of Primalbranding.co. He has worked with billion-dollar brands and those who aspire to be such. His book "Primal Branding" anticipated online social communities. The book has become required reading for employees at YouTube for helping to break down the root code for building authentic online communities. Hanlon has written for Forbes, Inc., and Medium. During his long career in advertising, he wrote Super Bowl spots. During these times of taking marketing moon shots, his spot for H&R Block with Willie Nelson was once named one of the Top 10 Superbowl commercials of all time.
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