5 Layers Every Florist Needs to Elevate Their Designs

The Floral Hustle

Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down the essential layers of design. Perfect for florists looking to refine their recipes, simplify pricing, and elevate their arrangements, this episode guides you through each layer needed to make your florals bloom to their fullest.

Episode Highlights:

• Foundational Blooms: Learn why larger blooms, like roses, peonies, and mums, are ideal for creating structure and adding volume.
• Transition Blooms: Discover how medium-sized flowers such as spray roses and lisianthus add softness and blend the focal blooms with fillers.
• Fillers for Depth: Explore the role of Queen Anne’s lace, wax flower, and baby’s breath in filling gaps, creating texture, and balancing color.
• Line Flowers for Drama: Hear Jen’s thoughts on using line flowers like delphinium and snapdragons to add verticality and flair to designs.
• Dancing Flowers for Movement: Learn how delicate blooms like scabiosa and cosmos bring elegance and motion to arrangements.
• Coverage Blooms: For larger pieces, Jen explains the use of big coverage blooms like hydrangeas to mask mechanics and bulk up designs affordably.

Key Takeaways for Florists:

1. Recipe Building: Simplify planning with a foundational floral recipe that can be adjusted to suit any client’s preferences or budget.
2. Sourcing Smartly: Tips on buying hydrangeas and other blooms affordably from auctions, ensuring fresher and higher-quality flowers for your designs.
3. Scaling Your Business: Get insights into choosing budget-friendly options without sacrificing the fullness and beauty of your arrangements.

Special Announcement: Business, Bouquets, & Branding Workshop

Exciting news! Jen is launching the Business, Bouquets, & Branding Workshop in January, held in her home-based studio in Minneapolis. This unique, hands-on workshop will cover everything from recipe building to photographing your creations and branding your floral business with confidence.