11.1 What is Inbound Marketing and Why Should Authors Care?

The emPowered Author: A Marketing Podcast for Nonfiction Authors

I don’t know about you, but when people start using words I haven’t a clue what they mean I shut down. Life is hectic enough; no need to add words to it that make no sense or lack context unless… they matter.
Unless they are game-changing.
Unless someone takes a moment to break down not only what it means but why I should care in the process.
Then, those words become committed to memory and I can take action from them. That is what happened to me when I uncovered inbound marketing… and it’s what I hope happens for you on this episode of The emPowered Author Podcast when I share the ins and outs of inbound marketing and why it is important for authors to leverage to attract their target readers.

If you'd like help, I'm here. Let’s connect and see how our team can best support your goals. Visit our website to schedule a free 15-minute chat.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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