Behind the scenes of her membership for kids party vendors with Tanya Castellino

The Emily Osmond Show

Today I'm joined by Tanya Castellino, the founder of Life's Little Celebrations and member of The Modern Marketing Collective. Her business has promoted and supported kids' event vendors for the past 12 years and during this time, she has launched the Celebrate Society Membership for Kids Party Suppliers, the Celebrate Conference, and a magazine called Celebrating Little Ones.

SHE LAUNCHED A MAGAZINE? TELL ME MORE!

Celebrating Little Ones is a FREE online magazine that brings together the best party vendors, party products, real party features, interviews and more for kids' parties. This is THE kid's party magazine in Australia, solely focusing on children’s celebrations.

WHAT DOES A MEMBERSHIP FOR KIDS' PARTY VENDORS INCLUDE?

Life’s Little Celebrations offers membership and network for vendors in the kids' party industry and small business owners who provide products or services for kids' celebrations and offer them amazing support and a really connected network. Tanya has had her business featured in publications such as Donna Hay Magazine and The Practical Parenting Magazine, and she's also been chosen as a judge for the Party Stylist of the Year Awards.

TANYA’S JOURNEY

We chat about what it's like running a membership, how she manages that one, what's involved, and how her business has evolved over the years from starting as a blog to the online resources and now, as the membership, the conference and the magazine. We also discuss how Tanya has made this work as she has raised her four young children, the challenges that she's had along the way, her advice to others that are looking to build their own successful businesses and what's next for her.

BALANCING RUNNING A BUSINESS AND MOTHERHOOD

Tanya is a mother of four and lives in Sydney. Tanya previously worked in human resource management and secondary teaching before becoming a mum and delving into the much more exciting world of kids' events.

Being a mother and an entrepreneur can be both rewarding and extremely challenging. Finding the right balance between these two roles can sometimes feel like a juggling act and Tanya shares with us how she has built such an incredible business with the support of her family. She set realistic expectations for herself and her business and understood that you can’t do everything all at once and it’s okay to ask for help. There may be times when you have to prioritise one role over the other and that’s when Mum Guilt will often rear its head but if you chat to your kids about why you’re busy running your business you can instil in them amazing values and inspiration of running their own business one day.

REMEMBER TO BE PRESENT

I learned so much from this conversation with Tanya. Try to remember how precious our time is. If you’re with your family or working in your business, try to be fully present and engaged. I know it’s easy to feel guilty that you’re not working full time in your business and answering every email immediately, or not spending every evening with your children but you’re only one person and you’re doing an incredible job so give yourself a break!

Enjoy!

LINKS:

Connect with Tanya Castellino:

Website: https://lifeslittlecelebrations.org/

Facebook: @lifeslittlecelebrations

Instagram: @lifeslittlecelebrations

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

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